Brand to Scale
11 target-fit conversations and 100,000 impressions from a podcast built around the people Alchemy wanted to reach.
The challenge
Alchemy Branding Studio wanted to build stronger relationships with the type of business leaders they wanted to work with. Traditional outreach could put a sales message in front of those people, but it did not necessarily give them a strong reason to spend time with the business.
The approach
We built the podcast around the target audience. The guest strategy focused on who Alchemy would genuinely benefit from having a conversation with.
What we built
- Target guest strategy
- Virtual production
- Recording support
- Editing and publishing
- Short-form video and supporting content
- Distribution support
The result
11
target-fit conversations
100,000
impressions
20,000
views
150
hours watched
What we learned
A B2B podcast does not need a huge public audience to create commercial value. When the guest strategy is built around the right people, the conversation itself can be part of the lead generation process.
Echo Eight System stages: ATTRACT and ENGAGE.