Webinar Lead Generation
500 leads generated in six months through an educational webinar programme.
The challenge
Ligtas needed a way to attract people interested in its specialist area and turn that interest into identifiable leads. The campaign needed a clear route from useful educational content into registration, follow-up and CRM activity.
The approach
We used webinars as the centre of the lead generation campaign. The content included CPD-approved material and gave people a clear reason to register and spend time with the business.
What we built
- Webinar planning and production
- Registration journey
- Email communications
- HubSpot integration
- Attendee management and follow-up
- Campaign support
The result
500
leads generated in six months
What we learned
A webinar works best when it is treated as a lead generation system rather than an isolated event. The subject attracts the audience, registration captures the lead, the webinar builds engagement and the CRM keeps the relationship moving.
Echo Eight System stages: ATTRACT, ENGAGE, CAPTURE and NURTURE.