Value Creation Mindset
7 high-value conversations with senior decision-makers through a targeted podcast programme.
The challenge
Modularis wanted to reach senior people in organisations where the value of a new relationship could be significant. That audience is difficult to reach with generic marketing.
The approach
We used podcasting as a reason to start relevant one-to-one conversations. The guest strategy focused on senior people who matched the type of audience Modularis wanted to build relationships with.
What we built
- Podcast strategy
- Guest targeting
- Virtual recording
- Production and editing
- Publishing and supporting content
The result
7
high-value conversations
5,000
views
40
hours watched
20,000
impressions
What we learned
When the potential value of one client is high, the number of conversations can matter more than the size of the audience.
Echo Eight System stages: ATTRACT and ENGAGE.