White-label webinar programme
250 leads generated in six months through a managed webinar programme.
Client: White-Label Webinar Lead Generation
At a glance
250
leads generated in six months
The challenge
What needed to change.
An agency partner needed webinar delivery that could sit behind its own client relationship.
The programme needed to generate leads while allowing the partner to remain the visible point of contact and without requiring it to build specialist webinar capability internally.
The approach
Why we chose this route.
Echo Eight provided white-label webinar support as part of the partner’s wider client service.
The delivery model focused on reliable production, lead capture, CRM support and follow-up while keeping Echo Eight behind the scenes.
What we built
The practical work behind the result.
01
Webinar production
02
Registration support
03
Email communications
04
CRM support
05
Campaign delivery
06
Follow-up processes
How it worked
A connected route through the campaign.
01
Plan the webinar
02
Build registration
03
Deliver behind the partner brand
04
Pass leads into the CRM
05
Support follow-up
The result
250 leads generated in six months
The figures above show the measurable output from this programme. The value sits in how the campaign, content and follow-up worked together rather than in one isolated activity.
What we learned
The commercial takeaway.
White-label delivery works when responsibilities are clear.
The end client does not need to know how many specialists are involved behind the scenes. They need reliable delivery, useful content and a clear process for what happens to the leads afterwards.
Where it fits
The stages this work supported.
- ATTRACT
- ENGAGE
- CAPTURE
- RESPOND
- NURTURE
- QUALIFY
- BOOK
- OPTIMISE
Primary stages: ATTRACT, ENGAGE, CAPTURE, RESPOND, NURTURE.
Client details have been withheld due to confidentiality requirements.
Related solution
Webinar Lead Generation
See how this service can be used on its own or connected to the wider Echo Eight System.