Define the people you want to reach
Agree the type of guest that is commercially relevant.
Podcast Lead Generation
Build relationships with the people you want to do business with.
We help you use podcast conversations to reach target prospects, start useful relationships and create content from every episode.
64 target-market podcast conversations generated across campaigns delivered in the last 12 months.
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The problem
Cold outreach is not the only way to start a conversation.
Getting time with the right people can be difficult. A sales message asks for something immediately. A podcast invitation gives someone a reason to have a useful conversation first.
One good conversation can also become short video clips, articles, LinkedIn posts, email content and sales material.
What we build
What we build and how it connects.
Podcast strategyIdeal guest profileGuest targeting and outreach supportEpisode planningVirtual recordingProduction and editingShort-form contentPublishing and distribution supportPerformance reporting
How it works
A simple process from plan to improvement.
Create a reason to talk
Develop a podcast concept that gives those people a genuine reason to take part.
Record useful conversations
Your team hosts the conversation. Echo Eight manages the production around it.
Turn each episode into more content
Use the conversation across several pieces of useful marketing content.
Keep the relationship moving
Treat the podcast as the start of a relationship, not the end of the process.
Where it fits
Part of The Echo Eight System.
ATTRACT and ENGAGE. It can also support CAPTURE and NURTURE when connected to the wider System.
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Proof
What this looks like in practice.
Podcast programme built around people the business wanted to reach, plus 100,000 impressions.
A targeted podcast programme designed to start useful conversations with senior decision-makers.
Clear boundaries
Know what the service is designed to do.
The main value is not simply podcast downloads. For many B2B clients, the guest relationship and the content created from the conversation are more important.
You can use this service on its own or connect it to the wider Echo Eight System. We do not replace working technology simply because another platform is available.
Related solutions
Connect the parts that matter.
Questions
Common questions.
Do we need an existing podcast?
No. We can help build the programme from the start.
Do we need a studio?
No. Most programmes can be recorded remotely.
Do you provide the host?
Usually the client hosts because the relationship is part of the value.
How often should we record?
For many B2B clients, one strong episode each month is enough to create a consistent programme.
Is this mainly about podcast downloads?
No. The commercial value is often the guest relationship and the content created from the conversation.
Can you help us get onto other podcasts?
Potentially, yes. We can treat that as a separate outreach service.
Not sure where this fits?
Start with a System Review.
We will look at what you already have, what is working and where the main gaps are.